Request for Proposal: Arts, Culture and Heritage Marketing
To: Contractors
From: Sylvia Pietras
Date: January 8th 2010
Re: Request for Proposal: Graphic
Designer and Web Designer
Background:
In 2009 a group of collaborative partners came
together to form the Perth Arts Connect Group
to create a collaborative social network and
link artists, organizations, and non-profits.
The Perth County Visitors’ Association
along with the Stratford Tourism Alliance,
and The Perth County Information Network successfully
applied for a grant through Perth Community
Futures Development Corporation and Federal
Economic Development Agency for Southern Ontario’s
South Western Ontario Development Program’s
Community Capacity Program.
The group will initiate marketing and promotional
support for art, and heritage organizations
in Perth County through the establishment
of an art, culture, and
heritage database, website development, and promotional informational brochures
and maps. The goal is to create programs celebrating both the Perth County
Artists and Heritage. The group requires one or more visual
designers to create a distinct
branding/logo/graphic for the Perth Arts Connect Group to be applied to all
organizations promotional and communications materials
including print materials, Web Site
identity and 200 physical signs identifying places focused on the arts, as
well as notable heritage sites or buildings throughout
the Stratford-Perth region.
The Project:
The Group ideally seeks an art director/designer
experienced in creating a brand identity
and developing integrated communications and
marketing materials – both
printed and digitally. The Group will also consider separating the project into
two components: the branding and signage/print part and a separate Web designer.
The successful consultants will work on:
Design and production of branding logos/graphics
Signage Concepts
Design a printed brochure/touring
map which will market Perth County Arts,
with digital applications
Design and creation
of comprehensive Web Site with a searchable
database platform based on separate arts,
culture, and heritage
directories
Requirements:
Demonstrated experience with website
database development, design and
Management. Demonstrated experience with
graphic design, brochure/map
creation
and branding.
Please note that the project completion
date is late March 2010.
This
project will consider 2 separate consultants:
a Web Site designer
and a graphic designer for
the creation and production of the
brochure/map
and
logo
Budget:
Description
Amount
Website Development Heritage/Art and Culture
$5000
Signage Design
$1114
Signage Printing
$5000
Artisan/Culture Map/Brochure- Creation and Printing
$9000
Time Line:
Applicants should respond by sealed envelope
no later than 4:30pm, Friday, January 29,
2010.
Application Procedure:
Please submit a preliminary work
plan no longer than 2 pages with samples
of similar work done to:
ATTN: Sylvia Pietras, Arts and Culture Marketing Coordinator,
Perth County Visitors Association, PO Box 661,
Milverton, ON, N0K 1M0 or email to spietras@visitperth.ca
Contact: Direct your inquiries to Sylvia Pietras,
519-603-3723 or spietras@visitperth.ca
